Well, OK, because I just wanted to, here is the very last post I will make regarding Fight Klub.
I’ve decided I don’t like the whole ‘culture’ that is growing up around Fight Klub, but then from my earlier posts how would you ever believe anything else. I await the typical fanboy responses to this post, if they are reading this which I know some are. Some players take delight in searching online for any Fight Klub threads and then spamming them with “If you join tell them xxxxx sent you”. This as you will see only helps to support my argument below.
I’ve noticed that the atmosphere on the forums is changing, and not in a good way. While there may have been some dissent while the game was still being promised, there is a lot of disappointment surfacing from many of those who were faithfully keeping the hype going for most of last year. Their disappointment stems from two things - the game’s lack of depth and the fact that the game is not growing as quick or as effectively as they expected, which impacts other things on the site being useful or available (such as Gangs, Alliances, Gang Blogs, you know, the stuff that would help promote the game).
The apparent lack of flexibility in deck design for the various character cards, and the fact that after what is now 3 years, Decipher is calling for playtesters for the first actual expansion of the game (set Three) is worrisome. That’s a lengthy process and with printing puts Three at least 5-6 months away. Will the game be dead by then as players looking for variety have none? It's also just a little disconcerting when the 'Everything Else' topic on the forums gets more posts than the actual game related ones. But there is worse. the whole Gang concept seems to have fallen flat on its face. In the last 6 weeks there have been about 50 new gang sign-ups. You would expect that number to be ten times that given the game has just been released and the motivation of players to promote the game is high, or is it.
As the game has been shipping now for over a month I thought I would check out the response to the game on RPGNet, perhaps the primary gaming community on the web. There seems to be only a single thread, spammed of course by a couple of fanboys. I’d rather listen to those who have been regular contributors to those forums and the industry in general than a couple of noobs with less than a dozen posts between them who only joined up to shill the game – it’s what Decipher’s viral marketing campaign is based on after all, shilling the game when and where you can, right?
Here is a sample:
The best part is how I'm now totally unwilling to believe any positive reviews or comments on this game because I'm suspicious that it's someone shilling for a kickback.
Invitation Only suggests cool exclusiveness, or at least quality control on membership. But any mystique is destroyed by every player scrabbling to recruit for the rewards available before diminishing returns set in.Yes, an earlier post of mine conveyed one fallacy of the game’s apparent ‘exclusiveness’, regarding becoming a Founding Mentor.
I'm having a hard time taking this whole concept seriously. Someone seriously had, what, a board meeting with graphs and charts and everything, and somehow sold the idea that what game geeks really want is a CCG where you can pit the cast of Fargo against the cast of Jumanji? There seems to be a set of common objections to the game – the ‘pyramid’ method of marketing, the sleaziness of elements such as money as a reward and Fight Klub Girls, and the B-movie nature of the licenses.
No matter which way you slice and dice it, promoting the game by giving players cash rewards based on the sales of those they recruit, is multi-level marketing. Whether its just one level or not, and the truth is it's failing miserably. Most people are being recruited to the game based on this strategy which defeats the whole purpose of this Mentor program – how is a person going to Mentor someone who lives on the other side of the world and only signed up because they saw your handle on a forum post? They’re not, so let’s stop calling it a Mentor Program and call it what it is – a Pyramid Program.
Fight Klub Girls? Seriously, come on Decipher, drag this game out of the gutter and stop trying to use cheap thrills and sleaze to attract pre-pubescent males. Are you aiming to narrow your market share right from the get go? Don’t you have the confidence in the quality and gameplay of this CCG without having to resort to the basest elements to sell it? That’s sad.
As one poster to RPGNet put it, and Rick Cummings elaborated on, there is something about all of the licenses that have been acquired. They are all B-Movie licenses and ones that would never sustain a game of their own. I have mentioned on the Decipher forums a few times that to expect Darth Vader or Spiderman is totally unrealistic because of the current licensing of those properties, and I found it almost dishonest by Decipher to use such comments. In a recent interview, Tim Ellington was still espousing it - "Well, there’s always been the theoretical question of “who would win?” between famous characters. Captain Kirk versus Darth Vader". The reality is the players will never find out, not in Fight Klub anyway. Decipher incidently lost both the Star Wars and Star Trek licenses years ago so the likelihood of them re-acquiring them is, well, zero.
So how does the game look a month down the line, when we should be hearing of tournaments at the summer conventions, noises being made about large playgroups and the first batch of rewards being sent out? Surprisingly quiet really. It’s almost as if Decipher are sitting back thinking their job is done and it’s now in the hands of their player community to market and sell the game for them. The player base is less than a thousand. Good grief, even Cyberpunk CCG the last game I was heavily involved in behind the scenes had more than a thousand players after the first month. One thing that just makes me laugh is the 4 top posters on the original forums, and probably still the top 4 posters on the new ones have exactly one sign-up between them (where a sign-up is a confirmed sale of the game). Like I said if Decipherwere relying on the players to sell their game - BIG MISTAKE.
As to other web sites covering the game, well it seems RPGNet isn’t alone. The same few fanboys have been banned from several of the more popular gaming sites, posts regarding the game are nothing but ads for it, and there are no serious web sites out there devoted to its play. Apart from Decipher's own site (and the forums are a mess for new players and are in serious need of a redesign) there are perhaps a couple of blogs and neither has been updated with anything of value in weeks. Yes I know that there are a lot of active blogs on the Decipher site itself, but be realistic it's a Catch-22 - who will read those blogs if non-Decipher blogs aren't out there bringing players in? Hmmm, sounds all very 'exclusive' to me, as the RPGNet poster indicated.
A game developer friend of mine gives the game a year. He reckons that by the summer con season Decipher will be shedding staff (a convention booth at Origins or GenCon, accommodation, etc is not cheap) and by Christmas Fight Klub will be yet another dead CCG. I would follow the Silverhand First Law of CCG's - wait for the first expansion to hit the stores. At least then you know it wasn't a one-shot. Oh wait, Decipher aren't using stores.....
Perhaps them releasing the game spiel originally on April 1, 2008 was ironically coincidental...
UPDATE: Last Monday it was announced that Rick Eddleman pled guilty to 12 charges relating to the embezzlement of $1.5 million from Decipher. At the same time it was announced that Decipher had written off losses totalling $8.9 million. Wow, just wow, and my friend gives the game a year?